Come Celebrate With Us!!

1 of 5

"The true sign of intelligence is not knowledge but imagination"

Albert Einstein

Best Sellers 🥳

Don't know where to start? These toys are loved by ALL!

1 of 6

Shop the Hottest Brands

Hot Wheels, Barbie, Pokemon, Lego, Needoh, Polly Pocket, Tech Deck, Crazy Aarons, and so much more!

Shop Now

Crazy Aarons

Build Together

Meet the EJ Family

Lisa Pack & Marne' Grange, the ultimate mother daughter duo started emiejames 6 years ago with the dream of helping women celebrate their life and homes.

In 2021 they expanded the celebration and aquired the 43 year legacy "The Toy Store" from the original owner Carol Knight, located in Ketchum and Sun Valley Idaho.

Read More

Frequently Asked Questions

We are Here to Serve You!

Do you Gift Wrap?

Yes! We love to celebrate and the best gifts come wrapped. Just check the box "is this a gift" on the product page.

What is your Return Policy?

We want you or your kiddos to the toy. We have a very easy 30 day return policy and anything past we will handle on a case by case basis.

Do you have Gift Cards?

Of course we do. Sometimes the best gift is to let them choose. Click here to purchase.

Where do you Ship?

We currently ship to all 52 states in the United States of America. International Shipping will come soon.

Shop in Store

2 Locations:


102 Washington Ave, Ketchum, ID 83340

Mon-Sat 10AM-5:30PM

Sun Valley Mall

Boardwalk Mall, Sun Valley, ID 83353

Mon-Sun 10AM-5:30PM